In an interview posted Wednesday, Chief Operating Officer Ralf Brandstaetter said Volkswagen (VOWG_p.DE) will not participate in a discount competition in China “at any price.”
In Germany’s biggest market, Chinese electric carmakers are outperforming Western rivals.
Volkswagen prioritizes sustainability. In an intranet interview, Brandstaetter remarked, “This means we won’t participate in the discount battle at any price.”
We’re well-positioned. “We focus on profitability, not sales volume or market share,” he continued.
Brandstaetter predicts the Chinese car market to rise from 22 million to 28–30 million by 2030.
“If we achieve sales of more than 4 million vehicles in this environment in 2030, with corresponding profitability, that is a position we could very well live with,” he said.
He said Volkswagen wants to be China’s biggest international carmaker, regardless of whether another indigenous company sells more.
This year, BYD 002594. For decades, SZ, a Chinese automaker, outsold Volkswagen, the market leader.
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