After the reworked agreement mostly allayed its initial worries, the British antitrust authority on Friday approved Microsoft’s (MSFT.O) acquisition of “Call of Duty” creator Activision Blizzard (ATVI.O).
Microsoft last month supplied remedies to guarantee the conditions of the deal were enforceable by the regulator, easing any lingering worries. Activision had agreed in August to sell its streaming rights to Ubisoft Entertainment (UBIP.PA), and Microsoft had offered remedies last month.
The UK’s Competition and Markets Authority (CMA) stated, “the new deal will stop Microsoft from locking up competition in cloud gaming as this market takes off, preserving competitive prices and services for UK cloud gaming customers.”
Early in 2022, Microsoft announced the largest gaming transaction in history. However, Britain’s competition watchdog halted the $69 billion acquisition in April because it feared the American tech giant would have too much influence over the burgeoning cloud gaming sector.
Microsoft expressed “gratitude for the CMA’s careful consideration and decision.”
Brad Smith, vice chair and president, stated, “We have finally passed the final regulatory hurdle to conclude this purchase, which we think will benefit players and the gaming industry globally.
In conclusion, the acquisition of Activision by Microsoft is a significant step for the computer and gaming industries. With a significant financial investment, a focus on content, and a dedication to the future of gaming, Microsoft is well-positioned to take the lead in the sector. Players can anticipate a new age of thrilling and welcoming gaming experiences. The gaming industry just witnessed a merger that changed the game, and the future appears more promising than ever.
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