On Wednesday, the Financial Times (FT) reported that Twitter’s new CEO, Linda Yaccarino, is developing a video advertisements service, recruiting more celebrities, and increasing personnel to attract advertisers who departed under Elon Musk.
The newspaper stated that three sources said Yaccarino, who became CEO on June 5, will introduce full-screen, sound-on video advertising for Twitter’s new short-video stream.
According to a source, she discusses a wider cooperation with Alphabet-owned (GOOGL.O) Google, encompassing advertising and Twitter data.
According to the publication, Twitter wants to consolidate its contracts with Amazon.com (AMZN.O), Salesforce (CRM.N), and IBM (IBM.N) into one larger alliance.
Reuters requested a response from Twitter, which did not respond.
Reuters reported earlier this month that Twitter would focus on video, creative, and commerce partnerships to go beyond digital advertising.
After Musk acquired Twitter in October, the social media company faced months of instability, including hundreds of layoffs, criticism about lax content moderation, and an exodus of advertisers who didn’t want their ads next to bad content.
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