Just in case anyone was wondering, Tim Cook is not Steve Jobs – surprise, surprise, right? Well, apparently some people expect Cook to run Apple exactly as Jobs did. Not only is this impossible, but it’s unrealistic.
In fact, BGR reported that the one piece of advice Jobs left Cook before passing away was to never ask himself, “What would Steve Jobs Do?” when making a decision.
“I’ve abided by that [advice]. I think [Jobs] did that because I think he wanted to relieve what might have been an enormous burden on me. Because of that, I’ve always been able to kind of block that question,” Cook told BGR.
Cook is holding nothing back as he takes this advice and puts Apple in a new light. He has made many recent changes to the way the company runs through bringing in new employees. According to Value Walk, Cook has added new businessmen to the company board, such as Disney boss Bob Iger, and has hired TAG Heuer’s sales director in preparation for the iWatch.
The company is looking to expand in other ways, too. Recent years have brought about significant success for Apple, and Cook is prepared for collaborative expansion. The Wall Street Journal reported that “while Mr. Jobs pitted executives against each other, Mr. Cook is more of a consensus builder,” which “has contributed to slower decision making at times, but it has also reduced the chaos that sometimes surrounded Mr. Jobs’ management style.”
Cook may not be the same CEO that Jobs set out to be, but that doesn’t necessarily make it a bad change. Apple is preparing for bigger and better things, and the new dynamic might just make people say, “What would Tim Cook do?”
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