The Evolution of Legacy Media: Why It’s Not Dead Yet

In a world dominated by digital platforms and instant news, the future of legacy media has been a hot topic of debate. Evan Leatherwood, President and Chief Strategy Officer at Hirsch Leatherwood, recently penned a thought-provoking commentary titled “The Legacy Media is Dead. Long Live the Legacy Media” for Fortune magazine. Published on February 27, 2025, the article explores the resilience and adaptability of traditional media, offering a fresh perspective on its survival in the digital age.

Leatherwood argues that while traditional forms of legacy media—such as newspapers, magazines, and broadcast television—may be declining, they are far from extinct. Instead, he suggests these mediums are evolving, finding new ways to remain relevant in a landscape dominated by social media, streaming services, and online news outlets.

One of the most striking points in the article is the idea that even newsprint, often considered a relic of the past, will likely never disappear entirely. Leatherwood writes, “Even newsprint will likely never go away,” emphasizing the enduring value of tangible media in an increasingly virtual world. This sentiment resonates with readers who still cherish the tactile experience of flipping through a newspaper or magazine.

The commentary also highlights the importance of adaptation. Legacy media companies are no longer just competing with digital platforms; they are integrating with them. By leveraging their credibility, deep resources, and established audiences, traditional media outlets are finding innovative ways to thrive. For instance, many legacy brands have successfully transitioned to digital-first models, offering subscription-based content, podcasts, and interactive features that cater to modern audiences.

Leatherwood’s insights are particularly relevant given his role at Hirsch Leatherwood, a firm known for its expertise in media strategy and consulting. His perspective is shaped by years of experience navigating the challenges and opportunities within the industry.

The article also touches on the human impact of this evolution. For journalists and media professionals, the shift has meant rethinking their roles and skill sets. While some mourn the loss of traditional newsrooms, others see it as an opportunity to innovate and connect with audiences in new ways. Leatherwood’s commentary serves as a reminder that change, while often unsettling, can also be a catalyst for growth.

In a world where headlines often declare the “death” of legacy media, Leatherwood’s piece offers a refreshing counter-narrative. It’s not about extinction; it’s about transformation. As he aptly puts it, “Long live the legacy media.”

For those interested in the future of media, this article is a must-read. It challenges us to rethink our assumptions and consider how tradition and innovation can coexist in an ever-changing world. Whether you’re a media professional, a news enthusiast, or simply curious about the industry, Leatherwood’s insights provide valuable food for thought.

So, the next time you hear someone proclaim that legacy media is dead, remember: it’s not gone—it’s just getting a makeover. And if Evan Leatherwood is right, it’s here to stay.