The undeniable truth of the last ten years is that social media has ruled the means of communication for every age group. The eruption of global connection seemed incredibly evident for most sectors of business, but one in particular was a bit hasty to accept the change.
The fashion industry, since the dawn of its age, has been portrayed as the key to success in every industry. Whether you agree with it or not, people are visual and to ensure gratifying success one must comply with the fashion requirements of the day. To a fashionnista or fashionmister, it’s almost second nature. So why did the fashion industry show up “fashionably” late to the social media party? The answer can be summed up as keeping with the integrity of their brand and clientele. That is what makes designer brands such as Chanel and Louis Vuitton influential in the world of fashion.
According to Mashable.com, in the early days of social media, brands were hesitant because they were afraid of misrepresenting their image. The independent designers who have become staples in the industry today are TopShop and American Apparel. Their experience with social media and the positive impact on their brand is what paved the way for the rest of the fashion industry to have a presence in social media.
No longer are the days where the fashion journalism giants, such as Vogue or Elle, hold the key to every aspiring fashion writer’s success. Social media has presented an entirely new platform for expression in the industry and competing marketing companies have welcomed the “fashion blogger” as a new facet of the trendy community. The building of a cult following and quality posts can be competition for journalism heavy-weights.
Today, the fashion world has embraced social media with open arms and the defining new culture that has been adapted into their brand. How far we’ve come.
Comment Template