Parents, grandparents, teens, young adults and even those in their 20’s all use Snapchat these days to keep in touch in a fun picture friendly way. You can put a cool funky filter on your picture or just smile and make a funny face, and send it on out to your best friends and family but then it’s gone, oh well. What a fun way to keep an interaction with individuals though, Snapchat is a styling new app for all ages. Besides for videos your Snapchat friends may post on their stories or individually send you, did you ever think of getting TV like shows via the app? Who would have ever thought that maybe a three to five-minute show here and there on the app would be a way to draw in more audiences to download Snapchat on their smart phones?
Time Warner plans to finance $100 million to construct TV similar shows via Snapchat. The company is looking to do many different genres of shows for the audience and some may include scripted dramas, comedies and even documentaries. Not only will Time Warner be putting some time and effort into this plan but HBO, Turner and Warner Bros will be putting fourth an effort to promote as well. The work for this is still in play but for Time Warner their overall plan is to have a show once a day that is three to five minutes long and produce up to about 10 different shows a year. Not only will they be producing these small shows but also doing different marketing and advertisement for other aspects of their company via Snapchat, because there are so many different people and age ranges who participate in the app.
Snapchat has come a long way from just their vanishing pictures friends and family could send back and fourth, the app now creates much more. Time Warner’s goal is to drive larger audiences not only to the app but their shows and to the new direct to consumer online services they will be offered elsewhere. Every generation today spends so much time on their phones it is just the norm, so why not have another reason to access the media and actually be able to account for watching and intriguing themselves in something enjoyable and new instead of looking at pointless posts.
Time Warner is just currently waiting for approval. The future is looking excessive for the company due to the potential of video and shows that are watched and worked with via mobile devices, rather than Television.
Featured Image via Flickr/@Maurizio Pesce
Comment Template