Sarah Paiji is a female boss-lady who co-founded the Blueband. She is still the Chief Executive officer of the company. Sarah is interested in creating an eco-friendly environment.
Sarah Paiji is an alumnus of Harvard Business School, where she intended to study and get a well-paying job. Entrepreneurship was not on her mind. But as time went by, she saw how her fellow female set up their own companies while schooling. Startups like BrichBox, Learnvest, Rent the Runway were all from her classmates. That positive driving force empowered her to look for a solution in the community.
When I gave birth, I developed more worries about plastic water bottles. At some point, I read about how that plastic sometimes dissolves in the water we consume. In total, a human being drinking water through plastic consumes an average of 5g of microplastics every week.
I brainstormed on a product that could replace those plastics. That was the beginning of my entrepreneurship journey. I created some unique packaging products that were very clean. It was easy because I had some knowledge in the world of entrepreneurship. In 2011, I had set up a company that I sold two years later. Although I had fewer raw materials, finding the right manufacturer was tough. Could a company create something they have never used?
After much effort, my Blue band product was finally on the market. Each kit goes at $39. My products are mainly used for packaging tablets in hospitals. You can fill the water in the bottles and drop in some tablets, remaining safe. But, of course, that tablet must be wrapped in a certain package to keep them dry.
Our headquarters are in New York. I have employed more than 12 workers. The pandemic has affected many organizations. But I was happy because we got support from a capital venture who was passionate about keeping the environment clean. In March 2020, most companies shut down, but we were still grinding. So our product was in the market, and many companies got the better part of us.
That’s how we were noticed across the United States. It was an incredible opportunity to boost our marketing. I mainly use social media for marketing our products. We believe in the power of organic traffic.
Currently, I spend most of my time in virtual meetings to see the next steps we could take with my board. We are yearning to dominate the cleaning eco-friend system.
On a typical day, I am always awake by around 6:45 am. I prepare my breakfast, take a shower and write my daily schedule. The morning will never end without 15 minutes of meditation. It is helpful. My son usually wakes up at 7:30 am, ready for school. At around 9:00 am, I will take a 20-minute walk to exercise my body.
Having a child sometimes becomes economical. If he wants meat, then we will have to eat that. But we mostly spend time together eating cereals and yogurt. During the pandemic, I learned how to prepare yogurt.
Since I became a mom, I have forgotten my dressing strategies. But people should know that clothing impacts their confidence and mood. The dressing code will also define your association with the rest of the team. So, I will dress according to the daily activity. For example, if I have meetings, I will dress in mom jeans, a vintage t-shirt, and a blazer. On most occasions, my outfit is always comfy and casual.
I learned that taking things one by one could result in a winning mentality. You cannot take down an elephant with a single knock. So be ready to cherish and celebrate the small wins you achieve in life. Keep running, and it’s a marathon that will end one day.
To the rest of the young entrepreneurs, here are a few tips I have learned throughout my journey:
- Learn to be resourceful: Introduce yourself to as many people as possible. Go on the internet, make friends on linked in. But be very keen to choose people who have the same dreams as you do.
- Be rigorous: You must work on deep research to understand what you are creating. Currently, the internet is free with a lot of information. Could you make use of it? Look at the target audience. Gather as much information as possible on the gap market.
- Practice being tenacious: Be strong and courageous in your entrepreneurship journey. Of course, there are moments you will below feel like quitting. But that is never the right decision.
To a younger Sarah Paiji, entrepreneurship can bring a lot of freedom. But it’s never an easy job. Not everyone yearning to be an entrepreneur can persevere that much. But if you stay humble while working smart, you can achieve everything you want.
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