What could be better than being in a stadium seat during a World Cup game? Well, nothing. Most aren’t fortunate enough to have the privilege to actually be at the game, so Brazil has decided to bring the games to its people. British retailers have imported approximately 3.3 million TVs to date in preparation for the big tournament.
Television manufacturers are beyond pleased with the results. Sources reveal that the shipment makes for a 57 percent increase in comparison with this quarter last year. This doesn’t come as a huge surprise, as major sporting events usually make for the sudden realization of a need for a big screen.
With a decrease in pricing as an even bigger incentive to make the purchase, retailers seem to be bringing in the TVs with high expectation, which some fear is too high. “One business wе аrе going to keep an eye on іѕ whether thе products thаt wеrе shipped іntο thе region lead tο higher retail sales, οr whether thе inventory јυѕt piles up,” said Paul Gagnon of NPD Group. Gagnon’s hesitancy is justified, as the research done thus far only pertains to deliveries made retailers, not purchases by soccer gurus.
Surveys also show that the Super Bowl has been a huge enticement for Americans to purchase TVs, and given that the World Cup is an even larger event than the Super Bowl, some may see an increase in sales in the U.S as well.
The World Cup start date is set for June 12, and it ends on July 13.
Comment Template