# Holiday Spirit Disrupted: Fire at Brandon’s Shoppers Mall Impacts Businesses and Traditions

The holiday season is typically a time of joy, bustling shopping trips, and cherished traditions. However, on Monday, December 16, 2024, a fire at Brandon’s Shoppers Mall in Manitoba abruptly disrupted the festive spirit. Known as western Manitoba’s largest shopping center and a beloved hub for holiday celebrations, the mall became the site of an unexpected incident that created ripples through the local business community and dampened seasonal cheer.

## **The Incident: A Fire Sparks Chaos**
Just after 8:20 a.m., Brandon Fire & Emergency Services, led by Captain Shayne Collister, responded to reports of smoke detected in the mall’s ventilation system. Upon investigation, the source was traced to a smoldering wooden beam used for shelving beneath hot water tanks. Fortunately, the fire was quickly extinguished thanks to the activation of sprinklers and the swift actions of emergency responders. Thankfully, no injuries were reported.

Although the flames were contained, the aftermath was significant. The fire caused smoke and water damage to multiple areas within the mall, forcing the temporary closure of numerous businesses. While the exact cause of the fire remains under investigation, the effects were immediate and extensive.

## **Businesses Take the Brunt of the Impact**
For retailers, the timing of the fire could not have been worse. With only days left until Christmas, a period critical for sales, store closures due to damage added immense strain on already busy schedules. Megan Anderson, the mall’s marketing manager, expressed her dismay for those affected, stating, “I’m pretty devastated for my stores that have to close, especially the ones that have told me they’ve had to close indefinitely.”

Ten businesses bore the brunt of the damage, including prominent brands such as Spencer’s, The Children’s Place, Claire’s, Scotiabank, and Telus. Some retailers saw temporary closures, but for two pop-up shops with seasonal leases—**Country Barnboard** and **PJ’s & More**—the impact was terminal. Their leases were set to end on December 31, and the fire effectively ended operations early, leaving them unable to finish what could have been a critical sales month.

Larger businesses with external entrances were given the all-clear to reopen later the same day. By Tuesday, December 17, the mall resumed standard operations. However, the financial fallout during such a crucial shopping window will likely linger for weeks—or even months—for affected retailers.

## **A Blow to Holiday Traditions**
Of all the disruptions, one of the most heartbreaking losses was the mall’s Santa photo set, a mainstay of families’ holiday traditions. The fire inflicted damage on this cherished setup, resulting in the cancellation of all remaining bookings.

“It’s pretty sad—not what you want at Christmas time at all,” Anderson said, highlighting the emotional impact of the lost tradition on families looking forward to it. In an effort to assist the community, the mall worked to redirect patrons to alternative venues for Santa photos, such as Champion Digital and Green Spot Home and Garden. Anderson personally reached out to inform families with existing bookings, reflecting the mall’s commitment to preserving as much holiday cheer as possible.

## **The Road to Recovery**
As repairs and cleanup continue, the exact timeline for full recovery remains uncertain for many businesses within the mall. The incident came during a holiday season that retailers heavily rely on for revenue, and the combination of closures and canceled holiday events casts a shadow over the usually vibrant atmosphere of Shoppers Mall.

Still, the resilience of the community is already shining through. Mall staff have shown resourcefulness in minimizing disruptions, and the swift actions of emergency responders prevented a far worse scenario. While the fire temporarily dimmed the festive mood, it also underscored the strength of Brandon’s close-knit community.

## **Looking Ahead with Optimism**
Despite the challenges posed by the fire, the support of the Brandon community offers hope. Local residents and businesses alike are rallying behind those affected, helping ensure a path toward recovery. As Megan Anderson succinctly put it, “It’s pretty devastating,” but there’s a determination to rebuild and restore.

Brandon’s Shoppers Mall, a cornerstone of the holiday experience in the region, remains committed to serving its shoppers and preserving the traditions that make this season special. With lessons learned from this incident, the mall will no doubt emerge stronger, ready to welcome future holiday seasons with open arms and renewed cheer.

Let this serve as a reminder of Brandon’s resilience and the power of community in overcoming unforeseen challenges. Holiday joy might have been delayed this year, but the spirit of togetherness and support burns brighter than any temporary setback.