Microsoft’s CEO Satya Nadella is shifting the company into a new dynamic. Former CEO Steve Ballmer had previously implemented strategies for the business that Nadella is now out to change. According to PCWorld, Ballmer had fixated Microsoft’s attention to a “devices and services” theme, which Nadella wishes to adjust.
“While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy,” Nadella said in a recent email to all his employees.
Nadella’s goal is to reinstate core values into the company and to demonstrate that Microsoft is “the productivity and platform company for the mobile-first and cloud-first world,” according to the email.
Many feared what this shift would entail, but The Verge reported that even with the fundamental modifications, products such as Xbox, Surface and Windows Phone would not be eliminated.
“We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft,” Nadella said, according to The Verge.
This presumed business value is going to come in part from Nadella’s strategy to redesign product teams. The Verge explained Nadella’s desires to speed up engineering processes while upholding the excellence of the software.
Microsoft is on the road to forming a new philosophy in and of itself. Just as Nadella said in his email, “Our ambitions are bold and so must be our desire to change and evolve our culture.”
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