Meghan’s Lifestyle Brand Takes Off with Its Premier Product
The Duchess of Sussex has given a sneak peek into her latest business venture through a tantalizing glimpse of strawberry jam shared on social media. The jam, part of the new American Riviera Orchard brand, was distributed among friends and influencers, adding an air of intrigue to the venture.
Fashion designer Tracy Robbins took to Instagram to share a picture of the jam, marked with “17 of 50,” hinting at the limited distribution of this initial batch. This curated approach suggests a deliberate strategy to generate interest and anticipation for the launch of Meghan’s new California-based lifestyle brand.
Meghan and Prince Harry have been gradually repositioning their brand identity, moving away from their previous focus on their roles within the royal family. This shift was signaled by the recent revamp of their website under the sussex.com label and appears to extend to their business ventures.
The introduction of Meghan’s American Riviera Orchard brand aligns with the couple’s broader plans, including upcoming projects with Netflix. Meghan is set to host a cooking and gardening show that celebrates friendship and entertainment, while Prince Harry will offer insights into the world of polo, a sport close to his heart.
The social media teasers for American Riviera Orchard evoke the couple’s California lifestyle, with images of the jam jars nestled among sunny baskets of lemons. This soft launch strategy builds anticipation and establishes a connection to the couple’s home environment.
While the pricing of items from the new lifestyle brand remains unknown, the venture represents Meghan and Harry’s foray into a market already populated by other royals. Traditional royal preserves and marmalades are available in gift shops at palaces, signaling a broader trend of royal-affiliated ventures into consumer goods.
Meghan’s venture into the food industry with American Riviera Orchard marks an exciting chapter in the couple’s entrepreneurial journey, showcasing their evolving brand identity and commitment to meaningful storytelling.
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