There’s a new app hitting the market that should make a lot of parents happy—their kids, though, not so much. The app is called Mamabear, and it is set to revolutionize the parent snooping game. Both the child and parent download the app on their smartphone, and then the parent will be able to monitor all of their child’s social media activity. In addition, the app will be able to track location, receive geographically-fenced alerts and even alert the parents to when their new driver exceeds predetermined speed limits.
Co-founder Robyn Spoto had initially began the app as a location-based loyalty platform. Soon, however, the model was adapted after the continued outreach from parents looking for help in monitoring their children’s smartphone activity. Between Facebook, Instagram, Twitter and dozens of other social media platforms, protecting kids from strangers has become practically impossible. Spoto and her co-founders have seemingly found the answer.
Mamabear has recently raised $1.4 million dollars from investors. Thanks to angel investors Tom Cardy, Steve MacDonald and Stuart Kime, Mamabear will soon be able to begin its revenue-generating subscription service. Currently the app has 120,000 installations with 100,000 parents actively using the service. Spoto and her developers have also started exploring integrating a family chat within the app. It also comes with 911 features and a way for kids to send a “come get me” message if they need attention immediately.
Being a mom herself, Spoto has acknowledged that getting teenagers on board when they have already had a smartphone for years could pose a challenge to parents. She suggests that the app be the first instillation on the first smartphone a child receives. That way the child will grow up used to the monitor. Still, the app is not meant to be used as a purely “big-brother” device. Spoto sees the app as a way for families to engage with one another on a digital level.
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