Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

Hi, what are you looking for?

slide 3 of 2
THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

Breaking News

Breaking News

Joel Gascoigne, Founder, and CEO of Buffer Company

Joel Gascoigne - image from facebook
Joel Gascoigne - image from facebook Joel Gascoigne - image from facebook
Joel Gascoigne - image from facebook
Joel Gascoigne - image from facebook Joel Gascoigne - image from facebook

Listen to the article now

Joel Gascoigne is the founder and CEO of Buffer, a software application for the mobile and web, designed to manage accounts in social networks. This is by providing a means for the user to schedule posts to Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Also, the user can analyze their results and engage with their community.

Buffer application is designed by a group of European experts in San Francisco, most notably Joel Gascoigne and Leo Widrich. The team had reached 85 people working from 15 countries in different parts of the globe by August 2021. Also, it had over $16 million in annual revenue and more than 4.5 million registered users.

The Buffer idea came to me after using Twitter for about 1.5 years. I started to share quotes I found aspiring and links to blog posts, and found that my followers seemed to like this kind of tweet. I would end up having a great conversation around the blog post, or often get retweets. That is when I decided I had to share this kind of content more frequently, since the triggered conversation allowed me to be in touch with some interesting and super-smart people.

With my goal of sharing more quotes and blog posts, I started to do it manually. I then realized it would be more efficient to schedule these tweets for the future, so I started using available Twitter clients. All I wanted was to tweet five times a day. So I had to choose the exact date and time for the tweet. I made use of a notepad to keep track of when I had scheduled tweets to tweet five times per day. This became quite cumbersome, and so my idea came up. I needed to make scheduling tweets x times a day.

I established the idea of the social media application while I was in the United Kingdom. We started Buffer’s development in October 2010 in Birmingham. After developing the idea, I created a landing page to see if enough people were interested in making it a profitable venture. After having a critical mass of registration, I built and designed the first version of the application software over seven weeks.

The initial version of Buffer was launched on November 30, 2010. It had limited features, which only allowed access to Twitter. After four days of the software’s launch, Buffer gained its first paying user. The number of users reached 100 after a few weeks, and then it multiplied to 100,000 users within the next nine months.

In July 2011, we decided to move the startup venture from the United Kingdom to San Francisco in the United States. Then Buffer was converted into incorporation. While in San Francisco, we dealt with the San Francisco startup incubator AngelPad. This was because of the increase in cost after moving from Birmingham. We were able to secure 18 investors to our company throughout December. This was after rejects from 88% of the people we met with to offer an investment in the company.

Because of our Visa issues, the company’s base shifted to Hong Kong in January 2012. Then, due to more Visa issues, we migrated again to Tell Aviv, Israel, in August 2012. We had 1.5-2% of users on the paid plan in October 2012, so we had an $800,000 annual run rate. After resolving the visa predicaments, the company’s base then shifted back to the United States in May 2013.

To a young Joel Gascoigne, you should think about how you can transition to working full-time on your startup. The best way for me was to generate revenue early by charging for the product. So you should just start and try to make something that people will pay for.

We have more than 100,000 users, and we have committed to providing fantastic support for every one of them. The key value at Buffer is humility and empathy, and this assists us when we receive criticism.

ALSO READ:


Comment Template

You May Also Like

Breaking News

Donald Trump’s executive order challenging birthright citizenship has sparked intense legal, political, and social debates. Critics argue it defies constitutional precedent, specifically the 14th...

Breaking News

Bitcoin hits $100K in early 2025, marking a new era of crypto mainstream adoption fueled by institutional interest, regulatory clarity, and optimism surrounding crypto-friendly...

Business

A routine day in Washington, D.C., turned chaotic when law enforcement thwarted an attempted stabbing inside a business. The swift arrest of the unidentified...

Breaking News

Can AI reshape finance? Christine Ji’s *Business Insider* article explores ChatGPT’s 2025 predictions—from a bullish S&P 500 at 6,500 points to Bitcoin soaring to...

Notice: The Biznob uses cookies to provide necessary website functionality, improve your experience and analyze our traffic. By using our website, you agree to our Privacy Policy and our Cookie Policy.

Ok