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THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

Technology

Technology

Joe Benarroch joins Twitter from NBCUniversal.

A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November... A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria/File Photo
A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November... A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria/File Photo

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According to Reuters, Joe Benarroch will join Twitter as a business operations officer on Monday.

“Build Twitter 2.0 together,” Benarroch wrote in an email.

@benarroch_joe, welcome to the flock! Twitter’s new CEO, Linda Yaccarino, tweeted, “From one bird to the next.” Benarroch’s role was not mentioned.

Benarroch reported on communication strategy for its Advertising and Partnerships business to Yaccarino, who was NBCUniversal’s advertising executive before joining Twitter.

Yaccarino’s problems are compounded by Benarroch’s appointment after other executives left.

Twitter’s head of trust and safety, Ella Irwin, announced her resignation on Thursday.

On Friday, Reuters reported that A.J. Brown, head of brand safety and ad quality, had resigned.

Benarroch’s appointment was announced Sunday by the Wall Street Journal.


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