Threads, a Twitter-rivaling microblogging software from Meta Platforms (META.O), will launch days after Twitter CEO Elon Musk drew flak for imposing a reading limit.
According to Apple’s (AAPL.O) App Store, Threads will allow Instagram users to preserve their usernames and retain followers.
Since Musk bought Twitter for $44 billion in 2022, the launch has challenged Twitter’s many controversies.
The Tesla billionaire introduced new restrictions on the app last week, restricting the number of tweets users could access daily, causing outrage on the site.
Mastodon and Blue Sky have gained users since Musk’s acquisition, but neither can compete with Twitter.
Instagram has hundreds of millions of users and has introduced new features based on other social media companies success.
Instagram added “stories” in 2016 to compete with Snapchat’s popularity.
Recently, “Reels” has challenged TikTok’s ascent.
Threads threaten Twitter under Musk, whose efforts to increase money and personalize the platform have been criticized.
After acquiring the company late last year, he fired 80% of personnel and reinstated banned accounts like former U.S. President Donald Trump and conservative satire news site Babylon Bee.
Hundreds of advertisers stopped spending with Twitter due to a perceived surge in dangerous content, and internal records reviewed by Reuters showed the platform’s most active users disengaging.
Meta did not immediately respond to a Reuters request for comment on a similar Google Play Store debut. Reuters contacted Twitter.
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