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THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

Technology

Technology

Google lays off Waze personnel.

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Waze app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/F... Waze app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
Waze app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/F... Waze app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

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On Tuesday, alphabet-owned Google (GOOGL.O) announced that it is laying off Waze employees as it combines the app’s advertising system with Google Ads technology.

We’ve started switching Waze’s advertising system to Google Ads to improve advertisers’ long-term experience. “We’ve reduced those roles focused on Waze Ads monetization,” Google, which bought Waze for $1.3 billion in 2013, stated.

In December, Google announced that it would integrate Waze and Google Maps teams to streamline procedures and add it to its Google Geo division, which includes Google Maps, Google Earth, and Street View.

Chris Phillips, Geo division head, emailed CNBC earlier to announce the news. Google will contact advertisers and partners on Wednesday.

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