Google announced on Wednesday two new AI-powered solutions for advertisers that will automatically determine the optimum ad placements for businesses across its platforms.
Google and other internet companies have built chatbots to have open-ended discussions with people. Advertisers, who generate income, are also being served by AI.
Google is now utilizing AI to help brands reach more targeted advertising targets.
Demand Gen will utilize AI to position an advertiser’s photo and video advertising across Gmail, the YouTube feed, and Shorts, YouTube’s rival to TikTok.
Google vice president and general manager of advertising Vidhya Srinivasan claimed AI would identify “shiny, visual and immersive” ad places without advertisers worrying about it.
Google claimed its second new feature would utilize AI to find the optimum ad placements to maximize video ad views.
Srinivasan said the new technology increased brand video views by 40% in early testing.
She noted that firms might focus more on marketing strategy and narrative by leveraging AI to do some of the “grunt work” for them.
Comment Template