The clothing company Geoffrey Beene is giving back and raising funds to help cancer research at Memorial Sloan-Kettering Cancer Center.

“Woven into every new garment and accessory is our pledge for a better future for all of us through GBGB Geoffrey Beene Gives Back,” said G. Thomas Hutton, President of Geoffrey Beene LLC.

In 2008, 80 percent of Geoffrey Beene was donated to Memorial Sloan-Kettering, and the 20 percent that was left is owned by the Geoffrey Been Foundation.

“The world knew Geoffrey Beene as a person of singular ability and accomplishment, and the Geoffrey Beene Cancer Research Center will embody his remarkable commitment. We are deeply grateful to Tom Hutton and the estate of Geoffrey Been for entrusting MSKCC with this inspiring legacy,” said Douglas A. Warner III, who is a chairman of the MSKCC’s Board of Overseers and Managers.

The Geoffrey Beene Cancer Research Center was founded at Memorial Sloan-Kettering in fall of 2006 and since has raised $138 million in funding. The center was a request made by Beene two years before he died of squamous cell carcinoma, and this has been carried out by Hutton and Geoffrey Beene LLC.

The critical causes you can help support by buying products made by Geoffrey Beene include: Geoffrey Beene Foundation Alzheimer’s Initiative, Welfare of Wome & Children, Educational Scholarships including CFDA and YMA Fashion Scholarship fund, protection of animals, veteran’s support, elderly & underprivileged services, American Heart Association, and Saving Innocence.

Hutton worked closely with the designer, before and during Beene’s diagnosis, and made sure that his wishes were carried out.

The funding for Geoffrey Beene Gives Back comes from the net profits earned by the company under the philanthropic program. As of now Geoffreey Beene is the #1 seller of designer dress shirts for men and designer neckwear.

Since their give back initiative, CoolGraySeven has been hired to help get the word out about the charity aspect of the company. The company was signed on as their creative agency in March.

According to Persian Fashion, Founder of CoolGraySeven, Andrew Egan, said,

“Geoffrey Beene’s contribution to American fashion is remarkable to say the least. We’re excited to leverage the brand’s unique equities to continue to build its products’ business, both here in the U.S. and globally.”

The first of the campaign is set to come out in the fall of 2015 and will feature Saturday Night Live’s Colin Jost. It isn’t specified which publication the ads will be in, but Women’s Wear Daily described them as “various men’s magazines, in addition to outdoor and digital media.”

CoolGraySeven works with companies such as Ellen Tracy, Sex and The City and Fashion Tech Forum.

The cancer research done under the Geoffrey Beene Cancer Research Center has led to discovering what foods are most dangerous for our bodies. The research center has also made strides in the treatment of pancreatic cancer, where there was no treatment previously.

According to Geoffreybeene.com, the research center focuses, “on revolutionary new research approaches across a variety of cancers, strategies that will lead to prevention through improved diagnostics and enhanced quality of life treatments toward the ultimate goal of making cancer a more manageable and perhaps one day, a curable disease.”

The company and its charities are estimated to be worth $183 million by July.