Super Bowl 2025: The Most Star-Studded Commercials of the Year

The Super Bowl isn’t just about football—it’s also one of the biggest nights for advertising. Every year, brands invest millions to create memorable commercials, often enlisting Hollywood celebrities, athletes, and musicians. Super Bowl LIX, scheduled for Sunday, February 9, 2025, in New Orleans, promises to live up to that legacy. With Fox broadcasting the event and streaming on platforms like Tubi, YouTube TV, and Hulu Live, this year’s commercial lineup is shaping up to be one of the most entertaining in recent history.

Record-Breaking Advertising Costs

Super Bowl commercials have always commanded a premium price, but 2025 sets a new benchmark. A 30-second commercial now costs between $7 million and $8 million, with some going even higher. To put this into perspective, a minute-long ad in 1968 cost just $150,000—about $1.38 million today when adjusted for inflation. The increase reflects the game’s unparalleled viewership. Last year’s Super Bowl became the most-watched television event since the Apollo 11 moon landing, drawing over 123 million viewers.

Celebrity-Driven and Nostalgia-Filled Commercials

This year, brands are pulling out all the stops by featuring A-list talent from film, music, and sports. Mountain Dew Baja Blast enlists SEAL and Becky G, with SEAL humorously reimagining his iconic song “Kiss from a Rose.” Vin Diesel, Michelle Rodriguez, and Ludacris star in Häagen-Dazs Ice Cream’s ad, cleverly titled “Not So Fast, Not So Furious.” Ben Affleck, Casey Affleck, and Jeremy Strong bring their signature Boston humor to Dunkin’ after last year’s viral success.

Technology also plays a key role. Chris Hemsworth and Chris Pratt showcase the future with Meta Smart Glasses, while Tom Brady and Snoop Dogg lend their star power to a campaign supporting the Foundation to Combat Antisemitism. Meanwhile, in a nod to nostalgia, Meg Ryan, Billy Crystal, and Sydney Sweeney reenact a classic When Harry Met Sally scene for Hellmann’s Mayonnaise.

Athletes on the Commercial Stage

The Super Bowl wouldn’t be complete without sports legends making an appearance. This year, Myles Garrett and Juno Temple promote Oikos Yogurt, while Peyton and Eli Manning return for FanDuel’s highly anticipated “Kick of Destiny 3.” The event will feature a live kicking challenge during the FOX pregame show.

Blending Humor, Nostalgia, and Social Messages

Comedy remains a key ingredient in Super Bowl commercials. Issa Rae’s TurboTax spot focuses on achieving career milestones, while Bud Light enlists Post Malone and Shane Gillis for a lighthearted ad. Timothy Simons, best known from “Veep,” brings an offbeat charm to Coors Light’s campaign, while Nick Offerman, Adam Brody, and James Harden celebrate Pringles’ signature mustache.

Yet, some brands are using their commercials to highlight important causes. Hailee Steinfeld and Wanda Sykes collaborate with Novartis for a breast cancer awareness campaign, while Barry Keoghan’s partnership with Squarespace takes a cinematic approach, turning the ad into an artistic short film.

Unexpected Twists in the Advertising Lineup

While most brands go all-in for Super Bowl ads, unforeseen situations sometimes lead to last-minute changes. This year, State Farm—typically a staple in Super Bowl advertising—pulled out of its scheduled spot following the Los Angeles wildfires. The brand has previously featured high-profile names like Patrick Mahomes, Arnold Schwarzenegger, and Travis Kelce, making its absence notable.

The Power of Super Bowl Advertising

Year after year, the Super Bowl proves to be the most powerful advertising event in the world. This year’s celebrity-packed lineup ensures that the commercials are just as much of a spectacle as the game itself. Whether aiming for laughs, nostalgia, or social impact, brands are leveraging the Super Bowl’s massive audience to leave a lasting impression. Super Bowl 2025 is set to deliver an unforgettable mix of entertainment, further cementing its status as the ultimate stage for high-profile advertising.