On Thursday, Fisker (FSR.N), an electric car manufacturer, announced that it will grow its sales and delivery network by including dealerships in its direct-to-customer distribution strategy.
The California-based firm only has two showrooms, or Fisker Lounges, in North America: one in Los Angeles and the other in New York. It sells its cars throughout the United States and Canada, excluding other markets in Europe. It operates retail outlets, known as Fisker Center+, in various places.
According to Fisker, the company will still provide direct sales in Europe but enlist partners to help with distribution and sales.
Despite producing over 10,000 cars in 2023, the electric vehicle company only shipped 4,700 Ocean Sport utility vehicles because of distribution issues.
“We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year,” Henrik Fisker, our CEO, stated.
According to Fisker, the business has negotiated with dealer partners since November 2023 and plans to ship its first Ocean vehicles to new dealers by the end of the first quarter.
Lucid (LCID.O), Rivian (RIVN.O), and Fisker have adopted an online, direct-to-consumer strategy that Elon Musk’s Tesla (TSLA.O) pioneered to avoid the intermediaries that dealership models have.
VinFast Auto, a Vietnamese manufacturer of electric cars, announced earlier this week that it has signed its first five dealerships in North Carolina, Texas, New York, and Kansas. Swedish EV manufacturer Polestar also uses dealership models.
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