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Exclusive: EU’s Breton tells Apple CEO to open its ecosystem to rivals

US Accuses Apple of Smartphone Market Monopoly
People line up while waiting at an Apple Store as Apple's new iPhone 15 officially goes on sale... People line up while waiting at an Apple Store as Apple's new iPhone 15 officially goes on sale across China, in Shanghai, China. REUTERS/Aly Song
US Accuses Apple of Smartphone Market Monopoly
People line up while waiting at an Apple Store as Apple's new iPhone 15 officially goes on sale... People line up while waiting at an Apple Store as Apple's new iPhone 15 officially goes on sale across China, in Shanghai, China. REUTERS/Aly Song

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On Tuesday, EU industry official Thierry Breton urged Apple CEO Tim Cook to open the iPhone maker’s tightly guarded environment to competitors. Breton said after meeting Cook in Brussels.

“The net job for Apple and other Big Tech under the DMA (Digital Markets Act) is to open its gates to competitors,” Breton told Reuters.

The new DMA gives Apple and other tech giants rules to enhance competition.

Thierry Breton, the EU’s Commissioner for the Internal Market, has urged Apple CEO Tim Cook to open its environment to competitors. This ambitious proposal raises issues about Apple’s ecosystem and industry implications.

The Benefits of an Open Ecosystem

An open ecosystem gives third-party developers more access to Apple’s platform, boosting creativity. Diverse and innovative apps that improve user experience can result.

Users may pick more hardware and software with better compatibility. This adaptability accommodates user choices and demands. Progress is driven by competition. Opening the ecosystem may boost competition, prompting Apple to enhance its goods and services to stay ahead.

Road Ahead

Apple faces a crossroads when considering an open environment. Tech’s future depends on decisions taken in the next months. Will Apple keep its ecosystem closed or experiment?

Finally, the European Union’s demand that Apple expose its ecosystem to competitors has sparked a global discussion. Questions arise concerning innovation, competitiveness, and user choice. While obstacles remain, Apple’s ability to adapt and grow has made it successful. Whether the IT behemoth will choose a more open path is unknown.


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