As the holiday season begins to roll in, Domino’s in Japan has begun to experiment with having reindeer deliver pizza to customers during the cold winter months. The company released video of employees leading a reindeer around the parking lot with delivery boxes on its back. Later, the reindeer were attached to red sleighs. The staff would be able to monitor the reindeer using map with a little picture of the reindeer’s head to show the animal’s location.
Although the idea sounds interesting, it may be short lived. The boxes slipped off the reindeer’s back and employees had difficulty keeping up with the animals. Domino’s Japan announced in a statement that this method is just one of many in the company’s “Pizza delivery action plan” and that they are working to ensure the safety of the animals. Domino’s Japan has also set up a “snowfall delivery measures room” where weather conditions and snowfall will be tested for expected winter conditions.
Japan is not the only country where Domino’s is experimenting with delivery methods. In New Zealand, a couple received their order via drone. The company believes that drones will be a good method of delivery since they are the technology of the future and will prove faster take away methods. In the UK, pizzas can be delivered by buoy.
Since Domino’s first opened its doors in Japan in 1985, the company has made its consumers top priority. Domino’s even adopted the title of “world’s fastest pizza maker”. Along with that title the company continues to expand its methods of order and delivery. Customers area able to order through the Domino’s app by using a pizza emoji, they can order via Twitter, and through text. Due to the high winds of the Caribbean Islands, pizzas are delivered by truck instead of motorcycle.
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