Hotstar, owned by Walt Disney Co. (DIS.N), will stream cricket matches in India for free on mobile devices like JioCinema.
Hotstar announced Friday that it will stream the Asia Cup and ICC Men’s Cricket World Cup for free.
This year, JioCinema won the streaming rights for the prestigious Indian Premier League (IPL) cricket event from the corporation.
After the transfer, CLSA estimates Hotstar lost approximately 5 million subscribers.
The first weekend of JioCinema’s free competition saw 1.47 billion digital views.
In an April Bloomberg interview, President of Reliance’s media and video division Jyoti Deshpande said JioCinema would keep IPL streaming free even as it prepares to charge customers.
