What does SaaStr Annual mean?
SaaStr Annual is the biggest business-to-business software conference in the world. It brings together thousands of executives, founders, and entrepreneurs from the SaaS industry to share ideas, network, and help each other grow.
Since it started in 2015, the conference has become an essential part of the SaaS community. It allows attendees to learn from leaders in the field and meet other pros in the same field.
CEOs, sales leaders, product managers, and investors are some of the people in the sales world who are the target audience.
The most important thing about SaaStr Annual is that it helps SaaS leaders share information and work together. It gives experts in the field a place to share their thoughts, talk about new trends, and talk about what they’ve learned from their own experiences.
There will be a lot of keynotes, panel talks, and workshops, so people who go can expect to get helpful information and tips that they can use to grow their businesses.
By going to the SaaStr Annual, people can meet more professionals in the SaaS industry, build their networks, look for new partnerships, and have deep conversations with them. The event helps people learn and grow and encourages new ideas and teamwork in the constantly changing world of SaaS.
When is the SaaStr Annual? Where is it held?
The 9th SaaStr Annual Meeting will occur in the San Francisco Bay Area from September 6th to 8th. The San Mateo County Events Center will be the site of the three-day event.
This flexible and roomy venue has a lot of different facilities and amenities to make the festival-style meeting feel right at home.
People attending the event can look forward to thousands of mentoring sessions and hundreds of workshops. These are all meant to help and educate SaaS workers.
The modern facilities and flexible areas at the San Mateo County Events Center make it the perfect setting for this exciting and lively event where people can learn, network, and get lost in the exciting world of SaaS.
People who can’t make it can also watch the conference live. Through the live stream, people can get the latest news about SaaS and see keynote speakers and group discussions before anyone else.
Why do people go to the SaaStr Annual?
Many professionals from the SaaS industry and beyond attend the SaaStr Annual. People who attend usually work in various fields, making the event a great place for people in the software and technology industries to meet new people and make connections.
Here are some standard demographics:
- 1. SaaS executives and founders: CEOs, CTOs, CMOs, and other high-level executives go to the event to find out about new growth strategies, learn about the latest trends, and get advice from stars in the field. These are
- 2. People who work in sales and marketing: Sales leaders, marketing managers, and business development experts go to SaaStr Annual to learn about new tools and techniques, stay up-to-date on best practices, and improve their skills in the competitive SaaS world.
- Product managers and developers: People in charge of making and improving SaaS products should attend the event. They can learn from successful case studies, check out new technologies, and work with other professionals to improve their products and processes.
- Investors and venture capitalists: SaaStr Annual allows investors to find exciting SaaS companies, meet possible business partners, and learn about new trends in the industry.
- People who work in customer success and support: People in these jobs can learn about the best ways to keep customers, make them happy, and get them to recommend your business. This will help them improve their customer experience strategies and ensure they succeed in the long run.
As keynote speakers, the meeting also invites C-suite executives, sales leaders, and veterans of the SaaS industry. This gives attendees the chance to learn from their experience and knowledge.
What will happen at the SaaStr Annual? What do you think will happen?
It’s planned that the SaaStr Annual will have a lot of fun and exciting activities to learn and meet new people.
This year, the SaaStr Annual promises to be even more fun for people who go. With a “festival-style” layout, the event will occur inside and outside, giving attendees a unique and lively experience.
What’s planned for this year’s conference?
- Over 2,000 networking events: People can meet friends, mentors, and possible business partners at these events, which makes it easier to work together and share ideas.
- One thousand or more venture capitalists and investors: SaaStr Annual allows participants to meet and pitch to venture capitalists and investors, leading to new growth possibilities.
- Three hundred or more speakers: The event will have a great lineup of speakers from the world’s best SaaS companies, who will talk about the latest trends and tactics in the industry.
- 150+ deep dives, workshops, and classes: There are many educational sessions so that people can learn about many different topics. There are hands-on workshops and in-depth talks so people can ensure they get the knowledge and skills they need to do well in the SaaS world.
This year’s SaaStr Annual will be an unforgettable experience for SaaS professionals who want to learn, meet, and grow. The schedule is jam-packed, and the atmosphere is lively and festival-like.
And since last year’s event went well, attendees can look forward to a variety of exciting classes and activities, such as
Talks at Keynotes
SaaS experts and leaders will talk about the latest trends and strategies in the field and share their experiences, thoughts, and points of view.
Some past prominent speakers are:
- (CEO, ClickUp) Zeb Evans
- Steven Schneider is the CEO of Logi Analytics.
- (CEO of Totango) Guy Nirpaz
- Sara Varni (Chief Marketing Officer, Twilio)
- Ben Chestnut is the CEO of Mailchimp.
Jason Lemkin attends the event every year to share his vast knowledge and insights about the SaaS business.
Keynote speakers give listeners new ways to look at the SaaS industry, inspiring them and giving them valuable tips they can use in their businesses.
Talks with a panel
Experts will talk about a wide range of topics on interactive panels that will encourage deep conversations. This will help attendees learn more about specific themes that interest them.
Some of the things that people usually talk about are:
- Making a good SaaS product and expanding it
- Using data to make the customer experience better
- Making a plan to keep customers coming back
- Managing processes in an innovative and efficient way
- What it takes to run and grow a business in this digital age
Separate Meetings
These smaller, more focused sessions will cover a wide range of topics, allowing people to learn more about the ones most important to their jobs and companies.
The main goal of breakout meetings is to give people a chance to talk, share their experiences, and learn from each other.
These sessions cover many topics, from learning about what customers want and making marketing plans to hacking growth and making things more efficient.
Events for networking
Attendees can make valuable connections with peers, mentors, and possible partners through different networking events.
Twelve thousand seven hundred fifty mentorship links were made, and 1,931 braindates and mentorship sessions occurred last year.
Different Speakers
Because SaaStr Annual cares a lot about diversity and inclusion, it has guests from various backgrounds. This way, people can share many different experiences and points of view.
At the last event, there were 289 speakers, and 66% were from underrepresented groups, such as African Americans, Latinx people, and Asians. Half of the speakers were women.
Because the speakers and attendees are so different, the SaaStr Annual is a learning and empowering event for everyone.
Hall for Exhibitions
Sponsors and vendors show off their goods and services, giving people who go the chance to find new business-growing tools and solutions.
Brex, Salesloft, Expensify, Calendly, G2, Google Cloud, ClickUp, and Calendly were among the 189 supporters who participated in the last event.
Representation in other countries
Over 99 countries send people to SaaStr Annual, which helps build a global community and makes it easier for people from different cultures to collaborate and share ideas.
Unforgettable Events
The event is famous for its amazing parties, where people can relax, meet new people, and enjoy top-notch entertainment.
At the last meeting, DJ Duke Dumont put on a show. Even more exciting shows will be able to happen this year at the new venue.
What to Do and Not Do at SaaStr Annual
Going to a big gathering (or, in this case, a “festival”) can be overwhelming, so it’s important to know what to do and what not to do.
Make sure you have a great time at this year’s SaaStr Annual by following these tips:
How to Pack
Bring clothes and shoes that are easy to walk and stand in because the event has a lot of classes.
In the fall, San Francisco gets cold, so bring a light jacket or sweater for the nights and places inside with air conditioning.
Bring business cards with you to make meeting new people and making connections easier.
Bring a water bottle with you so you can stay hydrated all day.
Don’t forget essential things like chargers, power banks, and any plugs your electronics may need.
Remember to bring a legal ID and the ticket you got by email when you signed up.
How to Travel
Please book your flights and hotels early to get the best deals and ensure they are available.
Look into the different ways you can get from the airport to your hotel and the event site.
- Do get ready for crowds at venues, in the streets, and outside of places. As an event with several thousand people, you can expect traffic when people are leaving.
- Don’t forget to look at the event website to see if there are any ticket deals or partnerships with nearby hotels.
- Do not try to rent a car for the event. Because of the traffic, Uber, walking, and public transportation are all better choices.
- How to Get Ready for a Virtual Experience
- Ensure your internet and devices work well before the event to have a smooth virtual experience.
- Please get to know the virtual tool and its features ahead of time.
- Join the online community—you’ll have many chances to meet new people, even if you can’t attend the event in person.
- Do not be afraid to contact the event leaders if you need help with technology or have any questions.
Don’t forget to set a reminder for any classes you want to attend.
How to Book a Session
Check out the event schedule beforehand and write down the classes you want to attend.
Choose classes and speakers that are most relevant to your goals and interests.
Don’t forget to sign up for classes that must be reserved beforehand, as they may get full quickly.
Don’t put events too close to each other; give people time to talk to each other, move from one class to the next, and take breaks.
Do not miss the main talks. These crucial speeches by the biggest names in SaaS, entrepreneurship, and corporate business are a once-in-a-lifetime chance to see the best of the best in person.
Get Together
- Go to the parties to have fun, meet new people, and enjoy the social mood of the event.
- It’s important to remember to pace yourself since the meeting lasts for several days.
- How to Network at SaaStr Annual
- Use brain dates, networking events, and mentorship chances to meet new people.
- Do develop a short elevator pitch about your business and yourself to help people start talking to you.
- Stay in touch with new people you met at the event and explore possible business possibilities.
- Be brave and talk to other people at the event, the speakers, and the dealers.
In what places can I find out more about the SaaStr Annual?
There are many places where you can find out more about SaaStr Annual, such as:
The official website for the SaaStr Annual is: This website has details about the event’s speakers, sessions, travel, and lodging choices, as well as interactive features like the ability to book sessions and network. Click on this link to go to the main website for the SaaStr Annual.
SaaStr Annual Attendee Portal: This is a page for people who have registered for the event. It has specific information about the event and valuable tools for preparing for the SaaStr Annual. Click on this link to go to the SaaStr Annual Attendee Portal.
SaaStr Blog: The main SaaStr blog has interviews with speakers, event tips and tricks from the past, and highlights from the annual conference. Just click this link to go to the SaaStr blog.
Follow SaaStr Annual on LinkedIn, Twitter, and Facebook to stay up-to-date on everything going on with the company.
Following Jason Lemkin on Twitter and LinkedIn will keep you updated on SaaS and let you see what he has to say about product-led growth and B2B SaaS.
Stories of Success at SaaStr Annual
One great thing about events like SaaStr is that they bring together business leaders, spark imagination, and motivate people to do well.
Here are some ways that people who went to SaaStr used it to make their businesses bigger:
In InsideScale, they used SaaStr to make a proof of concept for their marketing program. They tested the program at the 2018 SaaStr Annual event and got an invite to the 2019 SaaStr Annual event. This helped them make millions of dollars in ARR. The festival got ten new relationships, and SaaStr’s return on investment was seven times greater. It was a win-win situation for both groups.
In 2020, ClickUp CEO Zeb Evans talked at the SaaStr Annual about how to grow from $0 to $20 million in ARR. It was (and still is) one of the most popular talks at the event. ClickUp’s success was helped because they went to and spoke at the SaaStr Annual. The company is now worth $4 billion.
Sara Varni used a success story from Twilio as an example of how to move from self-service to sales-assisted at the 2020 SaaStr Annual. The company’s sales were up 35% year over year in 2022, two years after she gave one of SaaStr’s ten most popular keynotes.
How to Sign Up for SaaStr Annual 2023
Early bird tickets for SaaStr Annual 2023 are now on sale, and you can now register for the event. You can click on this page if you want to buy tickets for the level you want.
The prices for tickets are as follows:
Startups with less than $20M in annual revenue can get an all-access pass.
For people who started or work for early-stage, privately-held businesses
- 3-day access to the whole event, including all workshops and chances to network
Outside at a festival-style event
Costs US$999
Startup Team Pack (3+ More)
The startup ticket is the same, but you get a discount if you buy three or more for your team.
- For teams with less than $20 million in annual revenue
Each ticket costs US $699.
All-Access Pass for Big Businesses and VCs (over $20M ARR)
For late-stage startups or companies with more than $20 million in annual revenue, as well as for publicly traded businesses and companies that help startups,
- 3-day access to the whole event, including all workshops and chances to network
Outside at a festival-style event
The cost is US $1,199.
Team Pack for VCs and Big Companies (3+ More)
The Big Company & VCs Ticket is the same, but you get a discount if you buy three or more tickets for your team.
Each ticket costs USD 899.
Startup annual pass for Europe and an annual pass for SaaStr 2023
You can attend both significant SaaStr events in 2023: SaaStr Europa 2023 in London, June 6-7, and SaaStr World 2023 in San Francisco, June 9–11.
The SaaStr Annual 2023 will occur in the San Francisco Bay Area from September 6th to 8th.
- For owners, executives, or workers at privately held early-stage businesses with less than $20 million in annual revenue
Costs US$1,299
SaaStr 2023: Big Company and Venture Capitalist Annual Pass for Europe + Annual
You can attend both significant SaaStr events in 2023: SaaStr Annual 2023 in the SF Bay Area on September 6–8 and SaaStr Europa 2023 in London on June 6–7.
- For owners, executives, or workers at a late stage, I publicly traded companies with more than $20 million in annual revenue or investment firms.
US $1,799 price
