Pricing
Pricing means choosing the right amount to charge for a good or service. When businesses set prices, they look at several things, such as how much their product costs, how much similar goods sell for, and how much people think their product is worth.
One of the four Ps of the marketing mix is price. Set the right price for your product and sell it in the right place. The only one of the four Ps that brings in money is price; the others are cost areas. On the other hand, other marketing strategies can help lower price elasticity, which means that prices can be raised to make more money.