Before the Forrester B2B Summit, it was called the Forrester Sirius Decisions Summit. It began in the early 2000s.
At first, the event’s main goal was to give the B2B community thought leadership and research-based ideas. The meeting has changed over the years to keep up with how the market works and how new technologies affect the business-to-business world.
Because the business-to-business (B2B) market is increasing, the summit has changed its name and now goes by the name of its parent company, Forrester Research. The event’s promise to give a more complete and global view of B2B business is shown by this change.
The event that used to be specific to North American markets is now a worldwide platform that professionals from all over the world come to.
The Forrester B2B Summit takes place today in three areas: North America, Asia-Pacific, Europe, the Middle East, and Africa. From June 5–7, 2023, the North American meeting will occur in Austin. On September 19 and 20, the APAC summit will occur in Singapore. The EMEA summit will take place on October 10 and 11 in London.
All these events let people participate in person or online, so they can suit a wide range of tastes.
What is the Forrester B2B Summit?
The Forrester B2B Summit is a well-known event where sales, marketing, and product experts worldwide share ideas, strategies, and the best ways to help businesses grow.
Its main goal is to assist these leaders:
- Overcome problems with strategy and operations
- Match their plans with the business goals that are constantly changing
- Make plans that focus on customers for steady, scalable growth
The summit includes expert-led sessions, panel talks, workshops, and networking chances. It gives attendees helpful information and tools to improve their strategies for going to market and speeding up innovation.
The following are some of the main ways that people can gain from going to the Forrester B2B Summit:
- Go-to-Market (GTM) Strategy: Forrester analysts will teach attendees how to make the most of the micro- and macroeconomic segments that will help them gain market share.
- Speeding up innovation: the summit makes it easier for marketing, sales, and product teams to work together, which leads to new ideas and teamwork that focus on what the buyer wants.
- Making money: The Forrester B2B Summit will give you a six-step plan for coordinating your marketing, product, and sales efforts so that they all focus on making money and keeping customers happy.
- Preserving Brand Value in Tough Times: People attending the event will learn how to keep their brand values even when risks and problems come from outside sources.
- Surviving Future Years With Martech: People who attend will look at new ways to use marketing technology to get better results with less money and better use of resources.
When is the Forrester B2B Summit? Where is it?
Sales, marketing, and product workers in North America, APAC, and EMEA each have unique needs and problems that the Forrester B2B Summit tries to solve. There are in-person and online participation choices at each event so as many people as possible can experience it.
In-Person Event for the Forrester B2B Summit
- North America (NA): From June 5–7, 2023, the B2B Summit North America will be held in Austin, Texas. The event will take place in the downtown Austin Convention Center, which has modern facilities, cozy rooms, and many places to network and work together.
- Asia-Pacific (APAC): The B2B Summit APAC will occur in Singapore from September 19th to September 20th, 2023. It will be held at a prestigious location with top-notch facilities and an impressive setting that blends Singapore’s lively energy with its rich cultural history.
- Europe, the Middle East, and Africa (EMEA): The B2B Summit EMEA will occur in London on October 10th and 11th, 2023. The event will occur at a well-known meeting center in the middle of London, close to many of the city’s historic sites, cultural attractions, and business districts.
The digital experience at the Forrester B2B Summit
Along with live events, the Forrester B2B Summit also offers a digital experience for people who would rather not be there in person or would like to participate from home.
Many events are only open to people who can attend in person. Still, the digital choice gives you access to live-streamed sessions, interactive Q&As with Forrester analysts, and chances to network virtually.
This approach ensures that everyone attending can benefit from the valuable ideas and strategies shared at the summit, no matter where they are or what is happening.
Does anyone go to the Forrester B2B Summit?
A wide range of people attend and speak at the Forrester B2B Summit. They are looking for ideas, strategies, and contacts to help them do well in the fast-paced world of B2B operations.
There are different wants and problems for these groups of people that the event is meant to meet:
Executives in Enterprise B2B
There are C-suite executives and senior leaders from big B2B companies here. They are responsible for setting the company’s strategic direction and driving growth.
They go to the summit to learn about the newest business trends, best practices, and new strategies to help them stay ahead of the competition and reach their goals.
Founders of startups
Business-to-business (B2B) startup founders go to the meeting to learn from experienced executives, successful entrepreneurs, and experts in the field. They want to learn how to grow their businesses, deal with problems, and stay ahead of the competition.
They can meet possible investors, business partners, and mentors at the event, which is a great way to connect.
Professionals in sales
The Forrester B2B Summit is where sales managers, account executives, and business development agents go to improve their skills, learn about the newest ways to make sales, and find new tools and technologies to help them meet and beat their goals.
After more than 100 sessions and multiple keynote talks, they leave with valuable tips and insights that they can use to boost their sales and bring in more money.
For B2B Marketers
People who work in business-to-business (B2B) marketing, like marketing managers, content strategists, and digital marketers, go to the event to learn about the latest trends, best practices, and tools.
They go to the Forrester B2B Summit to share ideas and learn new ones about how to make campaigns that work better, connect with their target group more deeply, and track the success of their marketing.
Leaders of Products
Product managers, product marketers, and product developers are among the product leaders who go to the Forrester B2B Summit to learn about the newest trends, tools, and ways to manage and develop products. They want to learn how to make products that focus on the customer, ensure that their product plans align with their business goals, and encourage innovation in their companies.
Researchers, analysts, and executives at Forrester
Forrester’s researchers, analysts, and leaders are responsible for making the B2B Summit possible. Their goal in the event is to share their knowledge, experience, and the latest study results with the people there.
They make up 90% of all speakers and guests, and they also take part in panel discussions, keynote speeches, and workshops, where they give B2B workers helpful information and advice on planning in the business and technology worlds.
What will happen at the Forrester B2B Summit? What do you think will happen?
The Forrester B2B Summit has an exciting schedule with sessions and activities specifically designed for B2B workers.
There will be various events, such as keynote speeches, panel discussions, breakout sessions, networking events, and more, to make the learning experience immersive and engaging.
Plan for the Forrester B2B Summit
On the agenda for the event are:
- Bold Start Pre-Event Day: This is the start of the pre-event, and it includes a welcoming session by the pool, roundtable talks, and several short sessions to help people get ready for the summit.
- Keynote speeches: Well-known business leaders, Forrester researchers, and top executives give inspiring and thought-provoking keynotes that set the tone for the event and give helpful information about the present and future of B2B. This page has a complete list of all the guests.
- Breakout and Case Study Sessions: These go into more detail about specific topics, trends, and problems, using real-life examples and advice from B2B companies that have been effective. People can pick from more than 100 sessions based on their work goals and interests.
- Forrester Certification Workshops: These are interactive sessions led by Forrester analysts where people can get certifications recognized in their field in areas like customer engagement, data and analytics, marketing performance, and sales enablement.
- Analyst-Led Meetups: These are casual, small-group events where people can talk to Forrester analysts directly, ask questions, and have open conversations about specific topics.
- For Women Leadership Forum: This forum, called the For Women Leadership Forum, will happen at the start of the summit. Its goal is to empower and inspire female B2B workers by talking about their unique problems and sharing success stories from female leaders in the field.
- B2B ROI Awards: These are the B2B ROI Awards. The B2B Return on Integration Honors recognizes companies that have significantly improved their performance by coordinating their sales, marketing, and product teams. This prestigious award is only given to a small group of businesses each year.
- POY Awards: The B2B Program of the Year (POY) Award recognizes outstanding product, marketing, and sales work. These awards show appreciation for using research, frameworks, and best practices that have improved functional performance.
All of the events in North America can be found here.
Things to Talk About at the Forrester B2B Summit
You can expect to hear about the following things in the breakout workshops and keynote speeches:
- Core models for working together and getting things done. Forrester analysts can teach you about essential models to help your teams work together better and get better results.
- More in-depth GTM plans and information. Learn about the newest ways to go to market, such as how to price and group your products, how to personalize your messages and more.
- Use your bravery, clarity, conviction, and creativity to bring about change. Find out how anyone can make a real difference in an organization by being bold and open to new ideas.
- We are improving the efficiency of the company. To improve the overall performance of your company, look into ways to improve operational excellence, strategic planning, customer involvement, and execution.
- Marketing support, goals, and adaptation to local conditions. Learn how to get teams to work together, build energy, and ensure that marketing efforts align with the needs of the local market.
- B2B analytics, data hubs of excellence, and good customer service. Find out how a good customer experience affects trust, what data does for a business today, and how analytics are used to make B2B decisions.
- Studies, plans, and blueprints. Keep up with the newest studies, models, and theories that can help you shape your B2B strategies and make them more successful.
- The digital world and the tech tools used to make money. Learn about combining data, tools for customer data, marketing data, and insights, and putting together a full revenue tech stack for your business.
What Not to Do at the Forrester B2B Summit
Going to the Forrester B2B Summit will be a valuable and satisfying experience if you plan ahead and follow some best practices.
This part will give you valuable tips and advice to help you maximize your time at the event, whether in person or online.
How to Pack
- Wear something professional but comfortable because the event will last several days, and there will be many chances to network.
- Be ready for the heat—Austin quickly gets over 100 degrees Fahrenheit in the summer.
- Bring business cards with you to make networking easy and quick.
- Bring a portable charger for your phone and laptop so you don’t lose power at the event.
- Bring a water bottle you can use repeatedly to stay hydrated all day.
How to Travel
- Book your flights and accommodations early if you want the best deals and hotel rooms.
- Please get to know the event site and the surrounding area before you arrive.
- Traffic can be harmful in any big city, but it isn’t perfect when thousands of people are at an event. Don’t rent a car; instead, take Uber.
- Give yourself extra time to get to classes or meetings, so you don’t arrive late.
How to Get Ready for a Virtual Experience
- Ensure you have a good internet connection and the equipment to join the video meetings.
- Ensure your sound and film work well before the event to avoid technical problems.
- Make sure you have a comfortable, distraction-free space to attend virtual meetings.
- Plan breaks throughout the day to stay focused and avoid getting tired.
How to Book a Session
- Look over the event schedule beforehand to find the classes most relevant to your goals and interests.
- Give sessions led by experts in the field, Forrester analysts, or successful B2B workers a top priority.
- Sign up for sessions early to ensure you get a spot because popular classes may fill up quickly.
- Keep an eye out for the main talks. Many times a year, Forrester gets together some of the most innovative and most talented people to share their ideas.
- Don’t make your meetings too full; you’ll need time to talk to other people or walk from one room to the next.
Get Together
- Go to official networking events and parties to speak with other people in a less formal setting.
- Take advantage of these social events to meet new people, talk about your life, and learn from your peers.
- Treat each other with respect and professionalism, as these events are still a part of the meeting.
How to Network at the Forrester B2B Summit
- Know precisely what you want from the networking event before you go, like meeting possible business partners, clients, or mentors.
- Go out of your way to talk to people, but also be a good listener and have deep chats.
- Send thank-you notes to new contacts after the event to show that you appreciate their time and want to stay in touch.
- Use the official app for the event or social media sites to connect with other people attending the event and share your thoughts.
How can I find out more about the Forrester B2B Summit?
Visit any of the following sites to find out more about the Forrester B2B Summit:
- The official website for the Forrester B2B Summit has the most up-to-date news and specific information about the event, its speakers, sponsors, and more.
- Social Media: Follow Forrester on Twitter or LinkedIn to get news and updates from the meeting immediately.
- Forrester Blog: The Forrester blog sometimes writes about things connected to the event, like profiles of speakers and critical points from keynotes or sessions.
Stories of Success at the Forrester B2B Summit
The Forrester B2B Summit gives workers in the same field a chance to share their successes and learn from each other yearly.
Here are a few recent success stories from people who have been there before:
The Anterior
Anteriad’s top-notch B2B marketing solutions, all-in-one ABM and demand generation platform, and exceptional data analytics have helped top brands like Meta, SHRM, OpenText, and Infinite Electronics beat their rivals and engage more prospects.
Each brand discussed how Anteriad’s solutions helped them reach their goals at the Forrester B2B Summit North America 2022.
We have ArcBest, FARO, and Siemens.
The 2022 Return on Integration (ROI) Honors went to ArcBest, FARO Technologies, and Siemens Digital Industries Software because they aligned marketing, sales, and product tasks, met business goals, and delivered tangible results.
At the event, they talked about how they had changed and how Forrester’s studies, models, and methods had helped them.
Having Hyland
The Forrester Program of the Year (PoY) award went to Hyland, a well-known provider of content services and clever automation solutions, for improving the performance of its sales department.
Hyland used Forrester’s Cadence Optimization Framework and Sales Technology Assessment Tool to boost sales activity, increase pipeline generation, and show off their low-code content services solutions. They were praised at Forrester’s B2B Summit North America.
Jerry Trudell, who is in charge of Hyland’s revenue generation, said that using Forrester’s best practices helped make sales processes and playbooks that anyone could use. This led to more chances, higher win rates, and higher deal values, cutting down on the sales cycle.
How to Sign Up for the 2023 Forrester B2B Summit
The process of signing up for the Forrester B2B Summit 2023 is easy. You can guarantee your spot at this critical event by following these easy steps:
1. Go to the webpage for the Forrester B2B Summit. Find the part that lets you see information about how to register and the event.
2. Pick the type of ticket you want. Pick a suitable event for your area (North America, APAC, or EMEA). Then, pick the type of ticket you want (standard or team).
3. Sign up for an account if you haven’t already. You’ll need to make a free account if you’re not a client, customer, partner, or member of the Forrester community.
4. Fill out the form to register. You must fill in your personal information, job title, company, and contact information on the application form.
5. Look over the prices and deals. Before you go ahead with your plans, look over the event’s prices and make note of any early-bird or group deals that might be available. Along with clients, Forrester also has special rates for people who work for the government, a non-profit, or an educational institution.
6. Choose any other choices you see. You should pick the classes, networking events, or extra sessions you want to attend if you are eligible for them. Find them on this list to see if you meet the requirements.
7. Send in your cash—type in your payment information, including your credit card number, billing address, and applicable savings. Read over the rules for refunds and cancellations before you send your payment.
8. Make sure you are registered. You should get a confirmation email with your registration information, the event schedule, and any other information you’ll need to prepare for the event once your payment has been handled.
Remember to sign up early to get the best prices and ensure you can attend the event. Know when the deadline is to sign up and keep an eye on the event website and your email for important news and changes.
Prices are broken down into groups based on your relationship with Forrester and the type of company you work for so that you can better plan for the event. The following price scheme is used:
Prices as usual
- The client paid $3,595
- Not a client: $3,795
- Non-profit or government: $2,495
Discount Prices for Teams
Use the team rate to help your group save the most money possible. You can get five tickets for the price of four in one transaction; you don’t need a pass.
- Five tickets for clients: $14,380
- 5 Seats for Non-Clients: $15,180
