Business intelligence, or BI, is the set of tools and methods that companies use to look at and understand data. The purpose of business intelligence (BI) systems is to give companies a better understanding of their past, present, and future activities and the results of their business choices.
Business intelligence tools do many things: reporting, online analytics, dashboard development, data mining, process mining, complex event processing, performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
By working with vast amounts of structured and sometimes unstructured data, BI tools can help find, develop, and make other strategic business opportunities.