Consumer groups complained Britain’s largest supermarket, Tesco (TSCO.L), to the competition authorities for failing to disclose loyalty card pricing.
On Friday, Tesco claimed that its Clubcard reward scheme might be misleading under consumer protection laws since they don’t mention unit pricing.
Tesco said it followed the requirements and had been validated by Trading Standards, a government consumer protection agency.
“Unit pricing helps shoppers compare product prices and make informed purchases,”
“Grocery inflation is at historical highs, making this crucial during the cost of living crisis.”
The “ill-founded” Clubcard Price assertions disappointed Tesco.
We asked Trading Standards to assess our Clubcard Price strategy because we consistently comply. “They formally endorsed our labelling, confirming it meets current legal requirements and guidelines,” the spokeswoman stated.
However, Tesco was aggressively working to improve its price display.
In January, Britain’s Competition and Markets Authority (CMA) began reviewing supermarket unit pricing, and this month it stated it would increase its food price study. It stated it had not seen specific issues.
The latest official figures showed food and drink inflation at 19.1% in April, barely below a 46-year high. Industry data indicated that May grocery inflation fell to 17.2%.
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