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China’s GWM will launch Brazil factory in May 2024.

View of a car during the announcement of the beginning of GWM factory's activities to produce e... View of a car during the announcement of the beginning of GWM factory's activities to produce electric and hybrid cars, in Iracemapolis, Brazil April 27, 2023. REUTERS/Carla Carniel
View of a car during the announcement of the beginning of GWM factory's activities to produce e... View of a car during the announcement of the beginning of GWM factory's activities to produce electric and hybrid cars, in Iracemapolis, Brazil April 27, 2023. REUTERS/Carla Carniel

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On Friday, Great Wall Motor Co Ltd (601633. SS) revealed that its Iracemapolis facility in Brazil will begin operations on May 1, 2024, and which cars it will build there.

The company, which owns Haval and Tank, will make a hybrid, flex-fuel pickup named Poer and a hybrid SUV in the facility, which it purchased from Mercedes-Benz in 2021 and will be its largest in a Western country.

GWM joins Toyota (7203.T), which makes hybrid flex-fuel automobiles in Brazil, and Stellantis (STLAM.MI) in investing in the technology.

Their electric engines may also run on 100% ethanol. The company says Poer is Brazil’s first hybrid pickup.

GWM plans to sell South American automobiles to other Latin American countries.

In the first half of 2023, it will renovate the factory to increase capacity to 100,000 vehicles per year from 20,000.

 


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