Connect with us

Hi, what are you looking for?

DOGE0.070.84%SOL19.370.72%USDC1.000.01%BNB287.900.44%AVAX15.990.06%XLM0.080.37%
USDT1.000%XRP0.392.6%BCH121.000.75%DOT5.710.16%ADA0.320.37%LTC85.290.38%
THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

Business

Business

Chick-fil-A rolls out meal kits

Featured image via Flickr/Chris Potter Featured image via Flickr/Chris Potter
Featured image via Flickr/Chris Potter Featured image via Flickr/Chris Potter

Fast food…to prepare?

Chick-fil-A announced on Monday that it will test meal kits through mid-November. Kit options will include chicken flatbread, chicken parmesan, and chicken enchiladas with sides like kale and mac-and-cheese.

Meal kits have become increasingly popular with services like Blue Apron, where consumers can order ready-to-make ingredients for specific meals. Chick-fil-A is hoping to breach that market, and if it can do so effectively, it could open up Chick-fil-A’s menu.

Moreover, because Chick-fil-A is fast food, it can’t afford to make complicated dishes like chicken enchiladas – that would slow down business and take away the entire point of “fast” food. But if consumers make them on their own time, then it could bring business to Chick-fil-A while maintaining speed of service.

However, some critics don’t think it will last long. Restaurant analyst Aaron Allen believes that this is more of a publicity stunt and less of a directional change. The company is only testing this in Atlanta, and it would be tough to estimate how it would perform on a national scale.

The kits would cost roughly $16 and feed two people, so it doesn’t necessarily have the price appeal either. Nevertheless, it is revolutionary, as Chick-fil-A is the first fast food restaurant to unravel meal kits. Even if it doesn’t last for long, it will certainly draw a crowd for a time.


Comment Template

You May Also Like

Business

In the wake of Walmart’s departure as a major stakeholder and a stagnating Chinese e-commerce market, JD.com must persuade investors of its importance. This...

Economy

Friday saw dollar weakness as investors braced for Jackson Hole address by Federal Reserve Chair Jerome Powell, while the yen topped other currencies in...

Economy

After a bank official was freed from captivity, activities at Libya’s central bank (CBL) were restored. Musaab Muslamm, chief of the bank’s information technology...

Technology

  Downing Street has stated that the ability to turn off electronic devices when not in use is crucial to productivity and has the...

Notice: The Biznob uses cookies to provide necessary website functionality, improve your experience and analyze our traffic. By using our website, you agree to our Privacy Policy and our Cookie Policy.

Ok