On Thursday, Canada’s competition authority sued Cineplex Inc (CGX.TO) for advertising movie tickets at lower prices than many consumers.
“We’re taking action against Cineplex because misleading tactics like drip pricing only serve to deceive and harm consumers,” said Commissioner of Competition Matthew Boswell.
According to a statement from Competition Bureau Canada, Cineplex was breaking the law by charging more for internet tickets.
“We are disappointed by the statements made by the Competition Bureau today before the matter has been reviewed and decided upon by the Tribunal,” Cineplex said in response to the regulator.
“Our online booking fee is not misleading and fully complies with the spirit and letter of the law.”
The Canadian movie company wanted an early ruling and expected the complaint to be rejected since it had “no merit.”
The bureau stated Cineplex’s online booking charge, implemented in June 2022, had earned significant revenue.
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