On Tuesday, Booking.com (BKNG.O) announced it would test a trip planner on its travel booking app, largely driven by ChatGPT’s broad language model, for select U.S. tourists to ask questions and design itineraries.
Booking’s machine learning models will generate location and accommodation possibilities for the Wednesday feature.
“Our new A.I. Trip Planner provides us with some really exciting possibilities to help our customers plan and search for travel options in a very natural, human way,” Booking.com’s technology executive Rob Francis said.
ChatGPT, designed by San Francisco-based OpenAI, can simulate dialogue, confess mistakes, challenge faulty premises, and reject improper requests.
Generative A.I. has swept the tech industry, prompting many companies to investigate potential uses.
In the coming weeks, Booking.com’s “Genius” reward program members in the U.S. will have access to an early trip planner.
Booking’s rival Expedia (EXPE.O) released a test version of its new in-app trip planning experience powered by ChatGPT in April. Members may chat with the feature and get recommendations on places to visit.
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