Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

Hi, what are you looking for?

slide 3 of 2
THE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & LifestyleTHE BIZNOB – Global Business & Financial News – A Business Journal – Focus On Business Leaders, Technology – Enterpeneurship – Finance – Economy – Politics & Lifestyle

Business

Business

AT&T acquires AppNexus

Listen to the article now

AT&T acquires another company

On Monday, AT&T announced that it will purchase programmatic advertising firm AppNexus for somewhere between $1.6 and $2 billion.

AppNexus competes with companies like Google and Facebook, who also use their cloud computing software to best place ads for businesses. According to the company, they have roughly 34,000 publishers and 177,000 brands that use the ad marketplace to spread awareness of their various companies. The firm also uses advertising technology to track the performance of ads, similar to Google Analytics.

The company will provide AT&T with a few assets. First, it gives them another way of generating money from the enormous amounts of data it has on its consumers from their large network. Ad tech will help them increase targeted ads for consumers, which gives them more data and generates more revenue. Additionally, AppNexus has a global presence in Asia, Australia, Europe, and Latin America, which will help AT&T expand significantly past its isolated US presence.

CEO of advertising and analytics Brian Lesser remarked about the deal,

Ad tech unites real-time analytics and technology with our premium TV and video content. We went out and found the strongest player in the space. AppNexus has scale of infrastructure, advanced technology and diverse talent. The combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.

This deal comes as one of the first that AT&T has made since it acquired Time Warner. It also recently launched WatchTV last week, their subscription service they hope will compete against Netflix and Amazon. Clearly, AT&T is looking forward with their business decisions and hoping to gain an edge on many leading firms.

Featured image via Flickr/Mike Mozart


Comment Template

You May Also Like

Business

Palantir Technologies’ 2025 revenue outlook highlights its rapid growth as a leader in AI innovation. Projecting $3.75 billion in revenue, Palantir excels in both...

Technology

Sam Altman, CEO of OpenAI, has called for an urgent pivot to open-source innovation to counter rising competition from DeepSeek, an AI leader championing...

Technology

Apple has revamped its AirPods firmware update process, finally providing a detailed guide after years of user frustration over its opaque system. The new...

AI

Nvidia faced a historic $600 billion market cap loss after China’s DeepSeek launched a cost-efficient AI model, challenging reliance on high-performance GPUs. The event...

Notice: The Biznob uses cookies to provide necessary website functionality, improve your experience and analyze our traffic. By using our website, you agree to our Privacy Policy and our Cookie Policy.

Ok