Amazon (AMZN.O) has temporarily obtained legal support in its fight against EU tech regulations that designate it as a very large online platform (VLOP) and require it to provide researchers and authorities access to its ad libraries to study how advertisements are targeted.
The online retailer based in the United States moved its complaint to Europe’s second-highest court, the General Court, located in Luxembourg, after being identified as a vertically integrated online platform (VLOP) alongside 18 other platforms and search engines in April.
Until the court rules on its challenge against its label, it asked the court for an interim measure that would suspend the Digital Services Act’s (DSA) requirements on compiling and making a public repository of advertisements as well as the requirement that it give users a choice for each of its recommender systems that is not based on profiling. This request was made before the court ruled on the lawsuit it filed to have its label invalidated.
The court concluded that its justifications were sound. In a ruling dated September 27, the judges stated, “The grant of the interim measures requested amounts to no more than maintaining the status quo for a brief period.”
Amazon stated their happiness with the temporary measure, which they described as “an important first step that supports our broader position that Amazon does not fit the description of a ‘Very Large Online Platform’ (VLOP) under the DSA, and as a result, should not be designated as such.”
On the second portion of their application, Amazon requested a denial from the court.
Amazon Services Europe Sarl is the plaintiff in action T-367/23 R against the Commission.
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