Amazon has introduced a significant update for the Prime Video app on Apple TV, aimed at improving navigation, accessibility, and overall user experience. Announced on February 13, 2025, this update aligns Prime Video with Apple’s tvOS, ensuring a seamless and intuitive interface that takes full advantage of Apple’s latest technology.

A More User-Friendly and Responsive Interface

The updated Prime Video app is now fully optimized for Apple’s tvOS, bringing a smoother navigation experience for users. One of the biggest improvements is full support for the Siri Remote, allowing effortless scrolling and swiping. Enhanced touchpad gestures make it easier than ever to fast-forward, rewind, and browse through content, significantly improving the viewing experience.

Search functionality has also been upgraded to ensure users can find content faster. As users begin typing a movie or series title, search results appear in real time, reducing the time spent looking for specific content. Additionally, Prime Video now supports voice search through the Siri Remote, enabling users to simply speak the title they want to watch instead of manually typing.

Enhanced Accessibility for Inclusive Viewing

Amazon has taken significant steps to make Prime Video more accessible for all users, including those with disabilities. The latest update integrates Apple’s built-in accessibility features, ensuring a more inclusive streaming experience. Support for VoiceOver allows users with visual impairments to have screen elements read aloud, while Hover Text enlarges text for better readability. Additionally, Bold Text makes it easier to distinguish on-screen content.

These improvements ensure that individuals who rely on assistive technology can navigate and enjoy Prime Video more comfortably. By prioritizing accessibility, Amazon is reinforcing its commitment to making entertainment enjoyable for everyone.

A More Visually Engaging and Immersive Experience

Beyond functionality, Amazon has focused on enhancing the visual appeal of the Prime Video app. Higher-resolution images have been introduced for movie and TV show thumbnails, providing a sharper and more engaging browsing experience. This adds a polished look to the catalog, making it easier for users to explore content.

Additionally, motion and sound effects have been integrated into the navigation experience, giving the app a more dynamic and immersive feel. These subtle yet meaningful enhancements make browsing more interactive and engaging, setting Prime Video apart in the competitive streaming landscape.

Compatibility and Availability

The update is rolling out to multiple Apple TV models, including all generations of Apple TV 4K and Apple TV HD. Although Apple TV HD has been discontinued, Amazon has ensured that users with existing devices can still benefit from these improvements.

A Significant Step Forward for Prime Video

As reported by Emma Roth from The Verge, Amazon has tailored the app’s design to fit seamlessly within Apple’s software ecosystem. By refining navigation, improving accessibility, and enhancing the overall browsing experience, the company is making Prime Video a more enjoyable platform for Apple TV users.

This update is more than just a technical revamp—it is a commitment to ensuring a more accessible, user-friendly, and visually appealing experience. Whether users rely on voice search, prefer touch navigation with the Siri Remote, or need accessibility features like VoiceOver, the latest enhancements are designed to make streaming on Prime Video smoother and more enjoyable.

For Prime Video subscribers using Apple TV, these refinements bring both convenience and a touch of sophistication, reinforcing Amazon’s dedication to delivering a top-tier streaming experience.