AI Collaboration: Maximizing Modeling Gigs with My Digital Twin

At 13, she was first scouted, and then again, as a young adult, she declined the initial two opportunities. However, driven by the idea of exploring new horizons, she finally embraced the chance.

The London-based model, now fully immersed in the industry, embarks on another unconventional path by creating a virtual, AI-generated version of herself. Her motivation? To secure her future in modeling.

The AI version, she believes, serves as a protective shield, allowing her to navigate the industry with ease. “I will benefit from it because it’s literally an AI version of me. I’m not cut out from anything. All the proceeds, if any, will be coming to me,” she explains, highlighting the potential advantages. The virtual model eliminates the need for constant travel, airport runs, and other logistical challenges. It allows individuals to live more freely and simultaneously be in two places.

Being among the pioneers in marketing a virtual version to clients, she recognizes the transformative impact of AI in an industry that is increasingly vigilant about its growth. A McKinsey survey revealed that nearly three-quarters of fashion executives considered AI a priority in 2024, with over a quarter already implementing it in creative design and development.

Behind the creation of this virtual twin is Cameron Wilson, founder and CEO of The Diigitals, an AI and 3D modeling agency. Notably, the agency gained global success with the launch of Shudu in 2017, touted as the world’s first digital supermodel. Shudu, a virtual influencer, has amassed a substantial following on Instagram and fronted campaigns for prominent brands.

However, Wilson acknowledges the ethical concerns raised during Shudu’s launch, particularly regarding creating a virtual character by someone of a different race. This criticism shaped his approach to Alexandra, ensuring ethical usage by compensating her for campaigns or photoshoots featuring her AI twin.

In the face of AI’s growing presence, the industry’s focus on job protection is evident. Groups representing those in the field, such as Equity and the British Fashion Model Agents Association, emphasize fair pay and conditions of usage. The latter urges caution, advocating for preparedness and adaptation to the changing landscape.

While some in the industry view AI-generated models as a step backward, the demand for virtual models and influencers continues to rise. Major platforms like Meta, through Facebook and Instagram, are investing in AI chatbots modeled on celebrities, contributing to the evolving landscape of digital representation.

Despite concerns, the industry is witnessing a shift toward embracing AI ethically, leveraging its potential to bring awareness and positive impact. Wilson’s agency collaborated with a charity to create the world’s first virtual influencer with Down’s Syndrome, emphasizing the ethical considerations in shaping the future of AI in modeling.