Adobe has made a bold move into AI-driven video creation with the launch of Generate Video, an innovative tool that transforms text and images into short video clips. Announced on February 12, 2025, this public beta release introduces Adobe’s Firefly AI-powered video generation technology to the creative community. Users can generate five-second, 1080p videos by simply describing a scene or uploading an image as a reference.

This launch positions Adobe as a strong competitor to OpenAI’s Sora, which debuted in December 2024. Unlike some AI models that rely on potentially problematic datasets, Adobe assures users that its model is trained on licensed and public domain content, making it safe for commercial use.

What makes Generate Video stand out is its integration with existing Adobe tools and its focus on creative flexibility. Users have two primary methods for video creation: text-to-video, which allows them to generate a scene by describing it, and image-to-video, which builds a dynamic clip using an uploaded image as a reference. Each video runs at 24 frames per second and is currently limited to five seconds, with processing taking about 90 seconds. Adobe has already hinted at upcoming updates, including a 4K upgrade and a lower-resolution model for faster video ideation.

Adobe’s advantage lies in its deep connection to the professional creative world. Generate Video integrates seamlessly with industry-standard software like Photoshop, Premiere Pro, and Adobe Express. This makes the tool a particularly attractive option for professionals already working within Adobe’s ecosystem.

Beyond Generate Video, Adobe has also introduced two additional AI-powered tools. Scene to Image transforms 3D sketches or scenes into fully generated images, and Translate Audio and Video enables translation in over 20 languages while maintaining the speaker’s original voice.

The AI video generation landscape is heating up, with major players like Google, OpenAI, and ByteDance investing in similar technologies. Google is working on Veo, a rumored AI video tool with advanced visual capabilities, while ByteDance and Pika Labs are also refining their offerings. Despite the competitive field, Adobe is leveraging its reputation in creative software to prioritize high-quality, commercially safe AI-generated content. The company emphasizes that videos made with Generate Video are production-ready, meaning they can be used in professional projects without copyright concerns.

As for pricing, Adobe offers two subscription plans. The Firefly Standard plan costs $9.99 per month and includes 2,000 AI credits, allowing the creation of 20 five-second videos. The Firefly Pro plan is priced at $29.99 per month and provides 7,000 AI credits, enough for 70 five-second videos. Both plans offer unlimited AI-generated images and vector graphics, making them appealing for digital artists and content creators.

Adobe’s move into AI-powered video signals a shift towards more accessible and commercially viable generative content. As AI creativity continues to evolve, the industry is expected to see advancements in longer-format, higher-quality videos with enhanced control over motion, lighting, and camera angles. While OpenAI’s Sora set an early benchmark in this space, Adobe’s deep-rooted presence in creative software and its seamless integration with professional tools could make Generate Video the top choice for content creators. The race for AI-driven storytelling is just beginning, and the competition will likely lead to even more powerful solutions in the near future.