As many know, Nike and Adidas have an ongoing rivalry that has yet to be settled. No one has ever been able to say which brand can officially be crowned the winner. What’s a better way to compare the two sporting companies than with The World Cup? Well, it turns out the two competitors both put up tough battle throughout the games in order to win customer votes.
Nike sure made a name for itself having soccer-related income raise 21 percent to $2.3 billion in the fiscal year that ended on May 31. “I promise you it will continue like that in the next year,” Chief Executive Officer Mark Parker told the Handelsblatt daily in an interview, according to Reuters.
This overwhelming confidence that Nike holds is justified after shoe sponsor Mario Götze of Germany scored the only goal to make Germany World Cup Champions. Nike received a big boost of popularity after its name was written all over the winning finish.
Nonetheless, Adidas shouldn’t be ruled out of the competition just yet. The company still has strong ties to the event given its jersey deals with both of the finalist teams. In addition, Argentina stars Lionel Messi and Thomas Müller rocked Adidas cleats on the field, according to Bloomberg Businessweek.
Adidas Chief Executive Officer Herbert Hainer said that the company was investing a “double-digit-million sum” in World Cup advertising, according to Bloomberg Businessweek. It appears to be that this heavy spending paid off, too, because Adidas is now expecting $2.7 billion in soccer-related income.
So then who won? Both sporting companies created a strong fight within the industry. Maybe the decision should be left up to personal opinion, after all – but then again, maybe not.
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