Jumping into the mass luxury automobile market is Maserati. Considered one of the fine Italian supercars and imports, it has begun to take a chunk out of the high end sedan and sports coupe markets in the U.S. Still predominantly controlled by Mercedes-Benz and BMW, Maserati with its Quattroporte, a full sized sedan and the Ghibli, a midsized sedan now gives an extra ultra-luxury option to whomever feels the need to own an Italian automobile that has its own status symbol.
Its new marketing campaign is named “Absolute Opposite of Ordinary” and celebrates the launch of the new Ghibli model with a special Quattroporte Zegna Limited Edition, it’s the perfect way to unveil the luxury effect of its product line.
Their 2014 SuperBowl XLVIII commercial started the TV campaign titling it “Now we Strike.” Their current model line features four models that include The Quattroporte, the Ghibli, The Gran Tourismo – their sports coupe model and the Gran Tourismo Convertible. The MSRP prices are in the ranges of $67,000 – $147,500 depending on the model chosen.
This is comparable to the majority of the high end luxury car brands, with the only difference being that this one is Italian and is more of an exclusive brand that will surely grab everyone’s attention. Tons of people already own the Mercedes-Benz S Class sedan, the SL sports coupe or the BMW 7-Series sedan or the 6-series coupe which now also features a sedan version. But saying and driving a Maserati is a little different. It’s the difference between playing on a sports team, and being the captain of one.
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