Blackberry plans to lay off employees involved with their signature phone’s productions in order to turn a more significant profit in the coming years. According to Blackberry, “one of our priorities is making our device business profitable.”

The company hasn’t announced the amount of employees that they plan to lay off. Blackberry has seen a significant drop over the years.

This announcement comes a little less than a year after Blackberry’s Chief Executive John Chen sent out a memo giving updates on their layoffs back in August 2014.

In Blackberry’s Investor Frequently Asked Questions as of September 2014, they had seven thousand employees. This is a dramatic change from its peak where at most they had 20 thousand employees.

The company is looking to turn a profit with these cut backs, and believes cutting the amount of operations will help.

According to Reuters it said, “We have completed the reconstruction notification process, and the workforce reduction that began three years ago is now behind us.”

In the memo, it mentioned plans for increasing workers in the fields of development and sales, but now it doesn’t seem that this plan worked as well it had been intended to.

According to Reuters, at the time “Blackberry [had] shrunk its workforce by roughly 60 percent over the last three years as it attempts to reinvent itself.”

Chen has bigger plans for Blackberry that involve making it solely for business purposes, and giving it qualities that employers look for in their company phone services.

According to Huffington Post Canada, this involves, “[emphasizing higher security levels and are aimed squarely at the business community and government.”

There is some speculation as to which will be cut. The company had made an announcement that their Sweden offices which had 100 employees.

Chen said at the March 2015 Mobile World Congress their plan for this year is to make $500 million on software revenue alone.

The drop in employment may have something to do with the popularity of Apple and Google phones. In fact, Chen was hired because of his ability to turn around technology companies.

In the emailed statement from Blackberry said, “As the company moves into its next stage of the turnaround, our intention is to re-allocate resources in ways that will best enable us to capitalize on growth opportunities while driving toward sustainable profitability across all facets of our business.”

One of Blackberry’s improvements has been the fact that Verizon and AT&T have begun to carry their phones in their stores again.

This is a positive change, seeing as it was only five years ago that Blackberry purchases outranked iPhone by 500 thousand in Canada.

This didn’t last long as by 2011 2.08 million Blackberrys were being purchased as opposed to 2.85 million Apple products, according to Bloomberg Business.

“Blackberry’s loss of domestic preeminence shows the iPhone’s user-friendly features and wealth of apps trump other considerations, said Paul Taylor, a fund manager at BMO Harris Private Banking in Toronto,” said Bloomberg Business.

Despite its differences from Apple and Android products, blackberry prides itself on its security, with its “Blackberry Balance technology and Secure Work Space”.

Some other adjustments the company plans to make is to increase their sales and advertising activity. The company is also working to improve its applications and software, because as of currently they are no nearly as easy to operate as an iPhone where everything is laid out for you.

According to Huffington Post Canada, “The Waterloo, Ont.-based company said the job cuts will affect people who made the hardware, software and applications for its phones, which includes devices like the Blackberry Bold, Classic and Passport.”