Laura Geller Beauty announced this week that it has appointed Elana Drell Szyfer as the new CEO of the company. Elana has many years of expertise in the field with an impressive résumé that reaches to Estée Lauder, L’Oreal and Avon, according to Jewish Business News. She plans to continue on with the company’s revamp and global expansion of its branding image.
Former CEO Alyce Cucurullo informed the Laura Geller team and key partners of her exit in an email that stated, “I’m happy to report the building blocks have been laid; the core team is in place; and the first phase of our rebrand is complete and ready for its public debut this summer. It is now in the hands of my successor, Elana Drell Szyfer to lead the very talented LGB team forward.”
According to PRNewswire, Szyfer was also hired as an Operating Advisor at Tengram Capital Partners, an investor of Laura Geller. Both companies are thrilled with Szyfer as a new addition and have confidence with what she will bring to the table.
“I am very excited to welcome Elana on board. I am confident that her significant industry expertise and leadership will take the brand to the next level. After founding this company over twenty years ago, I am delighted to see the brand’s recent evolution and am looking forward to the growth that Elana will bring,” said Laura Geller, Founder of Laura Geller Beauty, according to GCI.
Szyfer’s start date was June 30, and so far, everyone seems to be on board with the new head honcho.
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